Blog
The Book of Local: How to Elevate Local Video Advertising Campaigns
Locality's new Ebook is designed to empower advertisers, marketers, and business leaders with actionable insights and impactful strategies to maximize ROI, connect with local audiences, and build lasting brand equity with cross-platform local video advertising campaigns. More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action. More
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More
Archive
Driving Local Success: How Targeted Streaming TV Ads Boosted Dealership Foot Traffic for an Automotive Brand
The Challenge An automotive brand aimed to boost dealership foot traffic in 12 key U.S. DMAs to enhance market share. The primary objectives included: Target Audience Identification: Pinpointing adults aged 25-54 interested in buying or leasing a new vehicle within...
A Well-Balanced Approach: How Local Data Helped a Health Insurer Maximize Its Targeted Broadcast TV Campaign
The Challenge In the fiercely competitive world of health insurance advertising, targeting the right demographic effectively while maintaining budget efficiency is crucial. A leading health insurer aimed to enhance visibility among Adults 65+ within a specific...
Seasonal Strategies: Optimizing Broadcast TV with Local Data
The Challenge In the competitive realm of over-the-counter (OTC) medications, a prominent allergy medicine brand recognized the need to enhance its broadcast advertising efficiency to outshine rivals and connect more effectively with potential buyers. The brand turned...
Precision Play: Leveraging Streaming TV to Drive Engagement in the Sporting Goods Market
The Challenge A regional sporting goods store brand set out to enhance its engagement and presence in the market through a targeted streaming TV campaign across 83 U.S. markets. The primary objectives included: Audience Targeting: The brand's target audience, adults...
From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads
The Challenge A Detroit-based Quick Service Restaurant (QSR) brand aimed to increase website visits and online orders for three specific locations within the Detroit DMA. The challenge involved precisely targeting adults aged 25-54 who are casual restaurant intenders...
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