How LocalX Is Helping Redefine the Future of Local Advertising
As brands navigate a world of fragmented viewing habits, evolving identity signals, and increasing demands for automation and AI, local […]
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WATCH NOW: Bringing Data Innovation to Local
As advertising becomes more fragmented across platforms, devices, and audiences, one thing is clear: local marketers need smarter tools to […]
From Chaos to Clarity — Rethinking Local Video Buying in a Fragmented Ecosystem
Local media buying has reached a tipping point. For years, local advertisers have navigated a landscape built on disconnected systems, […]
WATCH NOW: Building Bridges – Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the…
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action.
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation.
Revolutionizing a Local Product Launch Campaign with Locality Reach+
Locality's Reach+ campaign revolutionized a national company's local product launch by measuring and optimizing for incremental reach across locally targeted streaming and linear TV campaigns.
WATCH NOW: Cynopsis CYNVIDEO Interview with Locality’s Steve DeMain
Locality’s Chief Advertising Sales Officer, Steve DeMain, recently featured in a Cynopsis CYNVIDEO interview, examines the evolving landscape of cross-platform […]
WATCH NOW: Emerging Trends in Sports, Media, and Entertainment
Locality's Ashleigh Cristmann, at Brand Innovators panel during Super Bowl Week, emphasizes the importance of localized storytelling to drive deeper engagement with sports fans.